Dear Business Owner, I know you're busy so I am going to get right to the point...with no hype...and no promise of a "magic pill" to get you new clients and solve all your business problems. My guess is you're going to be shocked by my bluntness. Good. Times are tough. The situation with the economy is real. And no amount of rah, rah positive motivational speeches are going to change that. Whether you are running a restaurant, a law firm, a chiropractic office or plumbing business, dental practice, accounting practice, coaching or consulting business, or any other business in which you serve people, you are probably noticing what used to work is a whole lot less effective and while there’s still a need for your services, it seems like you are hearing a lot more "I'll have to think about it", "we'll let you know" and "not right now." It isn’t because you don’t know what you’re doing. In fact, if you are reading this, it's likely you’ve been in business for a while. You know how to bring in income (at least you've managed to do it steadily up until now) and maybe you've even achieved a reasonable level of experience and success. Trouble is, it just doesn’t feel much like it. Money remains tight. There’s never enough time for work or friends or family. You're doing quite a bit of scrambling without enough certainty. You thought by now, you'd be past the day to day struggle of building the business. You thought you'd have more clarity, predictability, and you probably thought you'd have more money. You’re tired, burnt out, and while you are still committed to your business and mission, you are frustrated and wondering when it's finally going to all click into place so you no longer have to worry. I Know How You Feel And I'm Here To Help You My name’s Dave Dee and I know exactly what it’s like to have a business that runs you rather than vice-versa. I know how it feels to be stressed about the future. Now I won’t sell you a song-and-dance about my instant success, because quite frankly my first ventures as an entrepreneur were not pretty. I owned a magic store, a karate school and other various unsuccessful ventures before figuring out what I'm sharing with you in this letter. After racking up tens of thousands in credit card debt, losing my one steady stream of income, and facing the darkest moment of my life… I finally discovered how one small, yet very important, shift in how I did business could turn my small business and lifelong dream of being a professional magician into more than a break-even proposition… in fact, I discovered how this shift will turn any service-based business into a sustainable business that produces sizeable profits year in and year out ...without fail. When I made this shift in my business (the one I'm going to share with you in just a few minutes), I was finally able to live the lifestyle I once only dreamed about.
Another Day at the Office... This One Small,
Yet Important Shift, So, I'm sure you are wondering; what was the shift and how can you make it, right? The shift I made was the commitment to stop messing around and put my business on the path to excellence ... no matter what it took. Once my business was on the path, everything changed. The way I saw my business changed. The way I talked about it changed. The caliber of people I attracted changed. And, the money I brought into my business changed. All for the better. Much better. Once I got it, it was a lot easier and faster than I ever would have imagined. Once I Was On the Path to Excellence,
Three Factors Quickly Set Me Apart From the Competition, In my experience, for most people, excellence is on the other side of the thing they are resisting doing most in their business. Most of us are held back by not wanting to do the one thing we least want to do. It's different for each of us. For me, it was enlisting a team of people I could count on to help me in my business and making a commitment to excellent customer service. When I finally realized my resistance to growing was stalling my business and leaving me stuck with a business I really didn't like and wasn't serving me or my customers, I made the shift and said yes. To have the consistent, predictable results that come with the path to excellence, I'd have to commit to implementing three factors, even though it meant I'd have to do what was hard for me and, frankly, I didn't want to do. (It's a good thing I made this shift when I did because I can tell you this, if I hadn't, I'd be out of business today. I'm seeing so many business owners closing up shop and many of them have no idea why. But, I do. By not being willing to really put these three factors in place, they are unintentionally sabotaging themselves.) Here are the 3 factors that make the difference between mediocrity and excellence (and today may make the difference between staying in business and not). Remember, it's not the knowledge of these factors that's important; it's putting them into action that matters.
Here's the bottom line: Because of the Triple X Factors - Expert, Experience and Excellence - I’m not constantly scrambling each month to make payroll, pay my bills or find my next client. I've achieved the financial wherewithal and stability to live, work, and play wherever it makes sense for me at the time -- East Coast, West Coast, Hawaii, on the road, wherever. Today, my business is on the Path to Excellence.
It wasn't easy, but putting the Triple X Factors in place in my magician business and now in my current business, took me from scrambling to
steady, from wondering to certainty, from working all the time to finally being
able to spend time on my personal life and from crazy-making to calm. No
matter what, even now. Especially now!
Listen, you know that everything worth anything takes effort, right? This is no different. You also know that excellence feels great! I'm going to help you experience it for yourself. And I have the chops and experience to do just that. And so does my partner, Alexis Martin Neely.
The Triple X Factors Allowed Alexis to Grow Her
Business From Scratch to 7-Figures in
Alexis' story sounds like an “out of the park” success… but scratch below the surface and the picture’s a bit more complex. Graduated top of her class, hired by a prestigious LA law firm, she quickly discovered her own entrepreneurial passion and left a stable, six figure paycheck to go off on her own. Through in depth study of the marketing masters and application of what she learned, she built a million dollar law firm within three years of opening her doors. Pretty amazing, right? Well, there’s a downside… and one I’m pretty sure you can relate to. Sure, the money was rolling in, but at a tremendous personal cost. Alexis found herself working day and night. Work-Life Balance? Forget about it. It was all work, all the time, no life – which created huge strains on her family. Divorce? Check. Kids out of control? Check. Stressed out beyond belief? Check. When you’re working that hard, creating everything on your own, doing all the heavy lifting for your business – well, the reality of success sometimes doesn’t match up to the dream you had in mind when you started your business.
Commitment To Excellence + So, Alexis made the commitment to do something about it and not settle for the status quo of the average business owner (and most of the "successful" people in her industry) – constantly busting her butt with no end in sight. After a huge amount of trial and error, Alexis figured out how to make the Triple X Factors work in her business. Within a year, her business was running nearly on auto-pilot and continuing to bring in over a million dollars a year, but with her only going into the office 2 days a week. Alexis became THE eXpert in her community, making client attraction and engagement a no-worry proposition. She had clients lining up to work with her and at higher fees than ever before -- when just a few years before she had been constantly stressed about where the next new client would come from. She gave her clients such a WOW eXperience that they raved about her to their friends and family. (Alexis is the hands down #1 authority about how to create a "wow" experience for your clients and she is going to you how you can do it. More about that in just a minute.) And through extremely expensive trial and error, she learned the importance of a foundation of eXcellence, which allowed her to build a business she could sell so she could invest her energy in giving other business owners in her industry the tools and training necessary to put the X Factors in play in their own businesses without reinventing the wheel as she had to do. Alexis has now launched several hugely successful related ventures (including a second 7-figure business), wrote a best selling book, and has even appeared on a slew of national television shows, including NBC’s Today Show, The Factor with Bill O'Reilly, and many, many more!
Here’s Why This Matters To You… This coming October, Alexis and I are going to spill all the beans and reveal everything we’ve learned over the past 10 years in building our own sustainable, meaningful, "make a difference and a dollar" Triple X Factor businesses to a very limited number of business owners who are truly serious about building sustainable, scalable, real deal businesses in 2010 without killing themselves to do it. At this event, we are going to:
What's more important than what we are going to do at the event, is what you are going to do at this event. You are not going to merely sit and listen and take notes. You've had enough of that. You are going to get into action and do much of the hard work necessary to get the Triple Factors in place in your business.
Triple X Factor:
NOT Your Run of The Mill "Marketing" Seminar
For three days, this October 9-11 at the Westin LAX in Los Angeles, California, you will do everything necessary to put the Triple X Factor in place in your business. We're going to start Friday morning Oct 9th and run straight through to Sunday, October 11th at 5PM. Jam-packed. Intensive. Zero-Fluff. Total end-to-end, wall-to-wall power-packed immersion. This is a truly interactive event. You will NOT be sitting and listening to speaker after speaker drone on and on. You will be creating ready to use marketing materials, preparing your own path to excellence storyboards, mapping out step by step systems, and most importantly you'll identify where your personal barrier is to your path to excellence and how you can break through it once and for all. You will leave the event with:
You will create a written, step by step action plan so that by early 2010, you will be THE expert in your marketplace, creating a WOW experience for everyone who contacts your business, and you will have transformed the core of your business so that it is an extraordinary example of excellence in action … a business you can truly be proud of that you, your family, your clients, your vendors, your employees and even lenders and investors can count on, NO MATTER WHAT. This event goes FAR beyond just marketing. Yes, on day one of the boot camp we are going to delve deeply into 21st century marketing strategies that'll help you magnetically attract your ideal clients using systems you can put on auto-pilot. If you have been in business for any time, you probably
have at least one way of generating new business. (Or you wouldn't still be
in business!) At this event, we are going to show you how to optimize your
marketing method(s) and create multi-channel marketing
systems all centered around the same message. Biggest Secret To Sustainable Success Creating a business based on TRUE excellence in ALL aspects of your business: This goes beyond marketing excellence to
delivery of an excellent product or service and guaranteeing an excellent client experience. When you feel great inside about your business and you are truly proud of how you are showing up in the world, it will automatically be reflected by increased sales and profits BECAUSE when you 1000% really believe in yourself and your service, you will full on market yourself, not hold back and not sabotage your efforts. You May Be
Sabotaging Your Business When people talk about self-sabotage, they don't tell you
why it happens and what it looks like. But if you are not getting the results
you want from your marketing and from your business, it could be self-sabotage. But dig deeper... The truth is that at some level you don't 1000% believe in yourself, your service, your team or your ability to deliver more than you promised. NOT to say you don't believe you do a good or even great job at what you do. But there is a difference between thinking you do a "great" job and feeling deep down in your gut that you are the absolute best choice for your ideal clients. This is NOT because you are doing something "wrong" or delivering "sub par" work - no one has ever shown you how to create excellence in every aspect of your business and how easy it can be once you let go of what you think it takes. You've Been Told to Take Imperfect Action and At the Triple X Factor Boot Camp, we are going to help you take your business where it (and you) deserves to be. When you leave the event, you will be poised to soar your business to the pinnacle of excellence and lasting success. Here's what your three days with us will look like:
Check Out These Three Intense Bonus Session #1: “Document Your Business Systems and Get Other People to Pay You To Do It!” Having a clearly written policies and procedures manual and documented systems and processes are underlying strategic keys of excellence to take any business to the next level. You probably know you need to do this. Heck, you’ve even struggled with it and tried to find the time and energy. We've got the secret to ensure you’ll not only make this happen and happen fast, but how to have OTHER businesses pay you BIG BUCKS to make it happen. Bonus Session #2: “How to get Big-Time, FREE Publicity and Media Exposure.” Yes, you don’t have to pay a proverbial arm-and-a-leg to some fancy schmancy PR firm to get your face in the news. We will reveal the inside scoop on exactly the steps you need to take to turn yourself into the “GO-TO-EXPERT” in your field. You will be able to almost instantly create fame around your expertise – which will translate into visibility and enhance your expert status. (Alexis has appeared in just about every media outlet you can imagine and will tell you what you really need to know, really need to spend, who you really need to pay and most importantly, who you don’t.) Bonus Session #3: “Why You Can’t Afford to Ignore the Exploding Social Media Bandwagon and How You Can Utilize Facebook, Twitter, and YouTube As Part Of Your Marketing Mix. ” Sure, you’ve heard the buzz. Maybe you even have a small presence on Facebook. You might even “tweet” now and then. But there is systematic, simple system using social media to generate qualified leads - and we will share that system with you.
And way, way more goodies that we'll have to surprises including
Plus
… We Have A Killer Set of
BONUS #1 Vincent James' classic "Billion Dollar Ad Collection." This contains with sales letters, magazine ads and other killer marketing documents. It's the ultimate swipe file you'll refer to again and again. This resource sells for over $1,000 for a single CD-ROM but you get it, for FREE, when you attend the workshop BONUS #2 One Year Membership to Dave's Customizable Client Newsletter! Want to stay in touch with your customers on a regular basis but don’t have the time or tools to make it happen? This is soooo easy. Just put your name on the cover, make a few minor edits, and bang – 5 minutes later you have a complete newsletter packed with jokes, articles, puzzles and tons of client goodwill. The annual subscription is $197 but you'll get that as well. BONUS #3 Alexis' Play a Bigger Game NOW Mindset and Motivation Mastery Program. We can give you all the tools, tactics, and strategies, but if your head isn't in the right place, you'll find a way to sabotage the goodness. Having Alexis keep your head on straight each month can be a major game changer for you. Okay,
Dave, This All Sounds Great - As we've made clear, this is NOT going to be “just another seminar.” Alexis and I are sick and tired of gurus charging big bucks for their seminars and when you get there there is just speaker after speaker delivering pseudo content designed to sell you something. That sucks and we will not do that. With top-of-the-line content, speakers, (All of whom meet the Triple X Factor test and not only teach their strategies, they use them in their own businesses. We're also sick of speakers who only make money teaching others how to do but never doing it for themselves in a real business), workshop sessions, top-notch networking, and bonuses like these, we’re pulling out all the stops to make this Triple X Factor bootcamp be the event that changes your business and life. We are real deal business people just like you – both of us have put the Triple X Factor to work in our own businesses and escaped the fear and worry that most business owners constantly suffer under, especially these days. Nothing we teach is theory; it’s all practical application of what we do and have done in our own businesses. We’ve each been in the trenches and personally know everything you are experiencing in your business right now. With that said, lets take a look at the bare bones minimum value you’ll receive when you attend Triple X Factor: The Path To Excellence Boot Camp
As you can see, this Triple X Factor event has a conservative value of over $31,000. Truthfully, the actual value to you is much more in terms of what it will bring into your business. You can reasonably expect to double your profits in a year to 18 months, by putting in place the Triple X Factor system to be the expert, create a WOW experience, and build a foundation of true excellence in your business. How would that change your life? Imagine walking out of the event with written blueprints and action plans that lay out exactly what you're doing next week, next month, in three month, in six months - and over the course of a year. (That is exactly what you will leave this event with.) What’s it worth to you to experience that level of certainty? What would it feel like for you to hear your clients literally raving about you and your service? I can tell you, there’s NO better feeling than hearing from a client about how thrilled they are with you and how much you helped them - and, depending on your business, how you changed their life. Not only will you feel tremendous personal satisfaction with the Triple X Factor in your business knowing you are on the path to excellence, but you will also keep far more of your profits than you ever have. It’s time for you to move out of the “invest everything back into the business” stage of your business and into the stage where your business supports YOU! That’s what this event is all about. So, what’s that worth to you? If you were to hire me to create a marketing campaign for you—or even just to spend a full day of coaching—I would charge a minimum of $15,000 plus 5% royalties on anything that came out of day. Sound like a lot? Not a chance. I’m turning away WAY more requests for help than I could ever meet. I simply don’t have the time. That’s why we’re doing this workshop. And Alexis’ private clients pay her $15,000/day for consulting on their businesses. But, the reason we’re doing this in a workshop format is so you don’t have to shell out all that money. So, we decided to price the event based on what you’d expect to pay at a similar length event with the same level of content. It seems that most of the other events of this caliber are priced at $2997.00, so that’s where we decided we’d price The Triple X Factor Boot Camp. While we know the event is a $2,997 caliber event, we also know that’s a big ticket for many business owners who don’t yet have the Triple X Factors in place. And, since our event is in less than two months so we can’t even offer you extended payment terms. So, what we are going to do to make the event affordable to every business owner who is absolutely serious about having a real deal business that makes a serious difference in the world and a serious profit for its owner is ... ...offer you our event for only $1997 (this is all-inclusive of the mind-reading show on Friday night AND three days of scrumptious VIP networking lunches because what happens between sessions can be as valuable as what happens in each session.) But, we have even bigger savings for you ... When you register before September 17th, we will give you another $500 "early bird" discount - making your investment only $1,497. To make this even sweeter… we’re going to finance the investment for you at zero percent interest and let you make three payments spread 30 days apart, if you'd like. Click A Button To Register NOW!
Please keep in mind this Triple X Factor event is restricted to 75 attendees. Period. And we've already got 35 seats filled by our current members. At this price, with the buzz we’re already hearing from the few friends we’ve shared just some top line information about the program with, we expect every seat to fill faster than a New York minute. So now you know exactly what the workshop is about, exactly what you're going to get and exactly what you are going to walk away with. I'm not going to make some outlandish, over the top guarantee to try and convince you to attend. I will guarantee this though -- come to the first day and see for yourself whether you think we're holding anything back. If you're not totally thrilled, you can get back your entire investment.
Listen, if you’ve read this far, you know whether this is for you and your business. You know if you are ready to be the expert, create the WOW experience, and have your business built on a foundation of excellence. You know. And, if you are, that’s fantastic because you do not have to do it alone. We know what it takes and we are ready to take you by the hand and lead you every step of the way. And one final note... Remember that old saying, "those that can do, those that can't teach" -- well, that's what you get with most "gurus" today, but that's not us. We run real businesses. We have toiled in the trenches just like you for years. Alexis has built not one, but TWO 7-figure businesses. She sold one and watched the guy who bought it put it out of business within 6 months. Why? Because he did NOT follow through on the systems she put into place. This is real life experience that is going to help people who attend the event learn what it takes to not only build a successful business, but keep it successful. We know what works, what doesn't work and what it takes to build a business that isn't smoke and mirrors, but that really provides a phenomenal service to its customers and provides a great return on investment to its owners. When you leave, you will have taken real action towards building your business on a foundation of excellence, which is impervious to economic conditions.
Now you have two choices: You can decide not to participate because "you don't have the time" or some other excuse. You can keep doing things the same way in your business and hope for different results. OR… You can decide that now is the time to finally break through all the obstacles blocking your success in your business and put the Triple X Factors in your business and get on the path to excellence. Decide that it's finally the time to start having your business WORK FOR YOU rather than you WORKING FOR YOUR BUSINESS. Click A Button To Register NOW!
Two Investments of $748.50 Register now for Triple X Factor: The Path To Excellence Boot Camp right now while you are here. You cannot afford to the waste the time of putting this off, coming back later and possibly missing out on this event.
Click the button above and be with us
October 9-11 in Los Angeles, CA. Your business will pay for it and you can
write it off on your taxes. This is seriously a no-brainer; listen to your gut
and say yes. The only regret you’ll have is if you miss our best pricing, so
say yes now.
I look forward to seeing you this October at the Triple X Factor: The Path To Excellence Boot Camp. Together, we're going to create something amazing in your business. To your excellence,
P.S. Listen, as a magician I used a primitive form of the Triple X Factor to go from doing three shows a month to averaging 30 shows a month and commanding fees of up to $1,500 per show, in less than three months. (I am going to share with you how you too can experience that kind of sustainable growth without sabotaging your business.) I have also helped orchestrate multiple 7 figure businesses from scratch. You'll be doing the exact exercises I do with my private clients. P.P.S., Alexis is a single mom who built two million dollar businesses over the past 6 years, sold one of them, has written a best-selling book on legal planning, and appeared on nearly every popular television show as a legal expert. How often do you get to learn from someone who has actually done all these things and not just taught about them? Click A Button To Register NOW!
Two Investments of $748.50
Late Breaking News....
"How To Use the Power of TV Publicity to Get More Exposure, Gain More Creditability, Make More Money & Get Known Now" Did you know that the average TV talk show needs at least 25 guest experts PER WEEK to fill their shows? Wouldn't you like to be repeatedly booked on TV talk shows and news programs so that potential clients get exposure to your message, book, business and brand? How would gaining more attention and credibility in your marketplace add bigger bucks to your bottom line? TV publicity is all about showcasing yourself, your knowledge, and getting the exposure you need and deserve to grow your business to the next level. Sanyika Calloway Boyce wants to show you how! Sanyika will share secrets like:
Sanyika is an International Speaker, TV Personality, Financial Expert and Author. Her latest book, "Give Yourself Credit" has already been featured on 4 National TV shows and it isn't even published yet! (She'll reveal the secret of how she got this pre-publicity exposure ...and you can too!).  Laura
Roeder
Do you want to be the go-to person in your field? How about an inbox full of
new business leads coming straight from your website and testimonials from
happy customers? And don’t forget the big speaking engagements, press
opportunities and partnerships! It all comes with the territory when you
create your own fame and active fan community using the web.
In this session, Laura will show you her six-step system for the new way to use the web and social media to catapult you to industry expert status. Leave with these six steps to help you achieve a clear plan to help you become a fame makin' machine:
Laura Roeder coaches businesses and entrepreneurs on how to Create Fame using social media and how to claim their brand and connect with their fans. She believes that all companies and solopreneurs have raging fans that can help them in spreading their message and make money!
Click A Button To Register NOW!
Two Investments of $748.50 |
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"Thanks
to Alexis, I have doubled the number of clients that have been
coming into my office. I have doubled my fees
and I've learned a way that I can narrow my practice down to working only with
the clients I want to work with and to really make a fantastic living doing it
and I know that my practice is just going to continue to grow and grow over time
and get more and more successful." - David Feakes
Sanyika
Calloway Boyce
I
was in a different coaching group that truly didn’t live up to the promises, so
I was very skeptical when I started working with Dave & Alexis. Well, it was so
worth it! They told me exactly what to do step-by-step and it worked! I couldn’t
be happier!