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You're Invited To Join Us, As Our Guest, At
The
Triple X Factor: Path To Excellence Boot Camp And Take Your
Life And Business To The Next Level
October 9-11th, Los Angeles, CA |
Dear Friend,
Here's the page where you register for our Triple X Factor Boot Camp we are
conducting from October 9 -11th in sunny Los Angeles, California.
Get ready for three phenomenal days
where you discover how to be THE expert in your marketplace,
how to create a WOW experience for your clients, and how to transform the core of your business so that it is an extraordinary example of
excellence in action … a business you can truly be proud of that you, your
family, your clients, your vendors, your employees and even lenders and
investors can count on, NO MATTER WHAT is happening in the economy.
Here's what your three
days with us will look like:
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Day 1 - Be the Expert
It's not enough to merely say you are the expert
- you need to BE the expert.
So we're going to turn you into the "go-to-Guy/Gal" in your market (yes,
you can be the only game in town, even in a crowded marketplace). Here's
how we'll do it:
- You'll clearly
identify - Who is your market,
really? And
how the heck do you reach them without spending a fortune?
(And, if you already know your market and have been serving
them consistently a couple of years, we're going to show you
how to leverage that into new revenue streams).
- How to use
education based/relationship marketing to become the expert in your
market - either locally or nationally. Alexis has
done it both ways and will share the good and the bad of both.
- How to
create and design your sales and marketing funnel to lead
your ideal clients down the slippery slope to more and more of you,
while filtering out all the people you don’t want to work with.
(Alexis will show you examples of how her path evolved over three
years so you can skip the mistakes she made and get three years
ahead of the game immediately!)
- How to build web
pages guaranteed to get people to give you their contact information
for the chance to get to know you better (we’ll show you the
difference between a landing page converting at 5%, 15% and 30% so
you can skip right to the best type without trying out the less
effective pages). PLUS for you DIYers, Dave will walk you
through building a landing page in just 90 minutes and then
for the delegators, we’ll give you our best resources for
getting it done quickly and inexpensively. This information
alone can make the difference between growing your business
with ease, versus getting stuck in massive frustration.
- Learn to tie
together 21st century and old school media and technologies to
continually reinforce that you ARE the expert,
including books, publicity, social media, and more. (And most
importantly what NOT to do. Did you know that in some cases these
strategies used incorrectly could irrevocably hurt your expert
status in your market? We’ll explain.)
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By the end of Day 1,
you will have total clarity about how to be seen as THE expert
in your market by January of 2010 … guaranteed.
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Day 2 - Create the WOW
Experience
Nothing reinforces your expert status like totally
blowing away everyone who comes into contact with your business on an
ongoing basis, again and again and again. This doesn't happen by
accident. You need to design this into every thing you do on a systemic
level. Here's a taste of what you'll experience on Day 2:
- The power of using
simple storyboarding techniques to examine, understand, and
appreciate your average customer experience from beginning until the
end. (You will NOT be watching this, you'll be doing it.)
- How to make your
fee quote part of the experience
so that clients would be disappointed if your fees were too low
(never be afraid to quote your fees again).
- An interactive
workshop where you'll redefine the specific steps you must
take to make it a total, complete, and WOW adventure start to
finish.
- You'll generate a
detailed and realistic action plan to create the WOW experience
in your business for your customers & clients.
- You’ll have a system for
ensuring that both you and your business remain consistent
in all aspects with your customer's WOW experience.
You will leave day two
with the complete picture of exactly what a WOW experience looks like
for your clients, what you need to do to build the WOW experience into
your business, and how simple the WOW experience can really be.
By January 2010, the WOW experience will be consistently running without
fail WOWWING everyone who comes into contact with your organization so
they can’t help but talk about you to friends, family, colleagues, and
on social networks.
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This is going to make all the
difference in the world for you. As Lynda Resnick, founder
of the POM Wonderful® brand says in her book Rubies in the
Orchard:
"Before you are able to convince consumers of the value
of something, you have to be able to convince yourself.
If it's not immediately apparent to you, it won't be to them
either."
Day 2 is where you get convinced of the true value of
your service. |
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Day 3 - The
Transformational Power of Excellence
On the final day, we're going
to put the final wraps on your experience by giving you a
graduate level course in the ultimate customer draw -- Excellence.
Having the knowledge only gets you so far. What will really work
wonders in your business is the transformational power you'll acquire
when you integrate excellence into every element of your operations.
Here's a snapshot from Day 3:
- How to integrate your
expert knowledge and WOW experience to deliver excellence
consistently in everything your business touches.
- How to shore up
the foundation of your business so that the excellence
begins from the roots up.
- How integrating excellence
into your business attracts top-notch team members
who will be thrilled to run your business for you (and how you can
let go enough to let them).
- You will know exactly what
excellence looks like in your business and what you need to do to
get from where you are to true excellence within months.
- Taking your business to
the next level is about building a foundation of
excellence into your business; you’ll leave knowing exactly what you
need to do (and what you DON’T need to do) to really exude
excellence in everything you do.
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By the end of day 3, you’ll
feel the
excitement and energy of knowing that you are
building a truly meaningful business that makes difference for you and
the people you love and serve. You will know the power of
creating something that is incomparable to anything else that
exists in the world today and your entire understanding of what it means
to be a business owner will have shifted.
You will have more energy,
more clarity and more purpose than you have ever had
before when it comes to your business and your life. And
whatever resistance you've had to excellence will be gone, completely.
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Since You Are At This Page We Have A Free Ticket Sitting Here With Your Name On
It ... As Long As You Give Us Your Credit Card Number!
As, Ricky Ricardo would say, "You've got some 'splaining to do, Lucy."
Here's the dealio:
Because space is limited and demand is high, you need to make a small $100
deposit to reserve your space BUT, mi amigo (0r amiga, as the case may be)...
You Get The Deposit Back As Soon As You Show Up!
Obviously our team needs to know to bring enough bonus gifts, reserve the right
amount of space, order the correct amount of snacks for the folks who are going
to join us.
So just to make sure we're crystal clear, ya get your moola back when you show
up. We're gonna hand you a check for the full amount when you get your name
badge.
Now, if you don't show up, we're keeping you $100 bucks and going out to dinner
on you! That seems pretty darn fair to us.
This is super important...
Space Is Limited. This Is First Come, First Served.
The room we have holds just over 100 people and it's already filling up fast.
If you snooze, you will very likely lose.

But There's More … When You Walk Out The
Door After
The Event We Have A Killer Set of
“Bring-Home-The-Bacon” Bonuses For You!
BONUS #1
Vincent James' classic "Billion Dollar Ad Collection."
This bad boy is six and half inches thick and overflowing with sales letters,
magazine ads and other killer marketing documents. It's the ultimate swipe file
you'll refer to again and again. This resource sells for over $1,000 for a
single CD-ROM but you get it, for FREE, when you attend the workshop
BONUS #2
One Year Membership to Dave's Customizable Client Newsletter!
Want to stay in touch with your customers on a regular basis but don’t have the
time or tools to make it happen? This baby will make it soooo easy for you.
Just slap you name on the cover, make a few minor edits, and bang – 5 minutes
later you have a complete newsletter packed with jokes, articles, puzzles and
tons of client goodwill. The annual subscription is $197 but we’ll toss this in
as well.
BONUS #3
One Year Membership in My Silver “Passion Into Profits” Program. Leaving a conference or seminar pumped
up and motivated is great. Arriving home with an arsenal of proven tools,
tactics, and strategies sets the stage for big time success. But having a
consistent, ongoing, week after week kick in the hind-end that keeps you on
track AND continues to pump incredible value between your ears –
PRICELESS!
BONUS #4
Alexis'
Play a Bigger Game NOW Mindset and Motivation Mastery Program.
We can
give you all the tools, tactics, and strategies, but if your head isn't in the
right place, you'll find a way to sabotage the goodness. Having Alexis
keep your head on straight each month can be a major game changer for you.

Hey Dave & Alexis, Can I Bring A Guest?
Glad you asked.
At first the answer was "no" because space is so limited. But then we decided to
let our VIPs bring one guest each.
So for only $497 you get to bring someone to event. Check select that option at
check-out.

Event tickets will be priced as high as $1,997, so don't miss out on this
opportunity to reserve your seat while space is available.
Oh - if for some reason you reserve your seat and then cannot attend, you can
cancel and get a full refund up to 3 weeks before the event. So reserve your
space now.

We look forward to
seeing you this October at the "Triple X Factor: Path to Excellence
Bootcamp" Together, we're going to create
something amazing in your business.
To your excellence,